Cynthia Florek  is a Toronto-based stylist and creative director celebrated for her refined aesthetic, modern sensibility, and ability to translate ideas into powerful visual narratives. With a background rooted in fashion design, trend forecasting and buying, Cynthia approaches every project with a strategic eye—balancing creativity and clarity to craft imagery that connects with audiences and strengthens brand identity. 

Her diverse experience allows her to flow naturally cross-functionally in editorial and commercial projects, where she collaborates closely with production teams to bring cohesive concepts to life. Whether developing the creative direction for a brand campaign or curating the fashion direction for a shoot, Cynthia’s attention to detail and instinct for composition ensure each project feels intentional and elevated.

​​She fosters new designer talent and actively mentors at the Toronto Fashion Incubator and is involved as a judge in the annual CAFTCAD design awards.

​Her roster of clients include: Holt Renfrew, Canadian Tire, RBC, TD Bank, Loblaws, Tilley, Nike, TipTop, George Richards, Rexall, L'Oreal, Skip the Dishes, Source for sports, Sports Check, Rogers, CTV.

Her work has been published in: People, Entertainment weekly, Fashion magazine, Elle, HELLO!, The Kit, Globe & Mail, National Post, CTV, Rogers, Flanelle, One, Pump, 17:23, Lucy, Jute & Vanguard.

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