Founder of The Trend Office
Cynthia’s experience in the fashion industry is unparalleled. Her diverse fashion career spans over 20+ years working as the creative force behind several Canadian wholesalers, manufacturers & retailers. Armed with a unique industry perspective, she held a wide spectrum of positions from designer, buyer, merchandise director to style and fashion director, where she collaborated on developing multiple successful brands and product lines. Her work has garnered rave reviews from media & industry insiders, making her a sought after consultant for trend forecasting, design & creative direction.
In an age where the right information is crucial for driving innovation in product and brand development, Florek identified a gap in the industry for a personalized approach to style information, and decided to launch "The Trend Office". A one stop shop specializing in trend research, product development and style direction tailored to specific needs of retailers, wholesalers and designers.
Her roster of clients include Rexall, YM Inc, Home Depot, Spinrite, RVNG, Toronto Fashion Incubator, The Toronto Film School, Ryerson, CTV, TJX, Kenneth Cole, Danier, Transcontinental Media, St. Josephs communications, Marquee Magazine, Canadian Living, Apparel & Sourcing Show and more.